Product Driven

Art is a product, and as an actor, I have trained myself to think of what I produce as a product. It is something that must be sell-able. It is something that must be marketable. It is something to be approached with the rigors of product development. This is especially true because what we produce is, paradoxically, ethereal. To help achieve this mindset, I developed a Unique Service Proposition (something I have borrowed from the business world). What is my USP? “I sculpt, create and deliver signature character pieces for the stage that are entertaining, bold and believable.” The arts are in trouble. Let’s take the preciousness out of the process, and deliver the best product we can. And if you disagree with this position, are you brave enough to start a discussion around it? I am. Let’s talk.